In The Night Exhibition

  • Product

    Audio Tour

  • Client

    Ministry of Culture

  • Museum

    SAMoCA

The Ministry of Culture of Saudi Arabia commissioned Big Orange - The Audio Agency to develop an immersive audio guide for the "In the Night" exhibition at the Saudi Museum of Contemporary Art. This project involved creating audio content, scripts, hardware devices, and an application to enhance the visitor experience. Nestled in the JAX District of Riyadh, SAMoCA is a hub for creativity, surrounded by a vibrant community of artists and creatives.

Challenge

Creating this audio guide was a journey that required intense international collaboration. The challenge was to seamlessly integrate various elements such as multilingual audio storytelling, custom soundtracks, and spatial audio design. We needed to ensure that the storytelling was engaging and accessible, requiring precise coordination to develop scripts and record actors in both English and Arabic. Additionally, we faced technical challenges in designing the hardware devices and application that would deliver a premium sonic experience within the museum’s dynamic environment.

Result

The result was a seamless and beautiful execution that we are incredibly proud of. The immersive audio guide added a rich layer of storytelling to the exhibition, making the artworks more engaging and memorable for visitors. Featuring actors in both languages and a custom soundtrack, the guide created a premium sonic journey through SAMoCA. This project not only showcased our technical and creative capabilities but also highlighted the power of cultural storytelling. It stands as one of the most remarkable audio experiences we’ve ever created, enhancing the visitor experience and celebrating the vibrant artistic community of Riyadh. 🌘✨

Credits: Hardware: tonwelt – guiding solutions

Software: Tapart

Script writer: Paul Falla

Arab Voice actors: Balqees As-Sada and Ammar Kassas

English voice actors: Sairah Erens and David Corbett

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