Sonic branding for Het Scheepvaartmuseum

Sonic branding. Though we're best known for our museum audio tours, a while ago we got to do something different for Het Scheepvaartmuseum (The National Maritime Museum) in Amsterdam. Sonic branding goes beyond just a sound logo, it's about defining how an institution sounds across all touchpoints. And in this case, our sonic identity work extends into the museum's audio tours, which we continue to produce.

For this sound logo we combined classical violin with modern electronic sounds and human beatboxing, connecting past and present while capturing what makes the museum special. The sound logo brings to life what the museum stands for: a welcoming home port where people and worlds come together.

Special thanks to Het Scheepvaartmuseum for this wonderful collaboration, and to thonik for their inspiring visual identity design that helped shape our sonic approach.

sonic identity, museums, Amsterdam, creative audio

More news