Where some brands see doubt as a weakness, Trouw sees it as a strength. It fits like a glove with a newspaper that has been using this pay-off for years: "Perhaps the best newspaper in the Netherlands".
Soundtrack and more
Big Orange wrote an original soundtrack inspired by great composers like Ludovico Einaudi and Yann Tiersen. The soundtrack is used in a series of radio and television commercials and quickly became the recognizable brand sound of Trouw.
Besides, we casted international acclaimed actor Barry Atsma as the main voice of the campaign and were responsible for all post-production.