6 Things Your Podcast NEEDS in 2022


With companies like KLM, eBay, Johnson & Johnson, and American Express (plus more) all hopping on the branded podcast wagon, it’s clear this medium is here to stay. And, with more folks working from home in post-pandemic life, we expect both the branded podcast and internal podcast to continue to thrive in 2022. Below, we explore what your series needs to succeed next year — including the things increasingly savvy audiences have come to expect. Let’s dive in.

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