Volkswagen Fairy Tales For The Road are interactive listening stories for the road. Together with the best children's book writers in the Netherlands, a ride on the highway turns into a fantastic adventure. Through smart technology, every story automatically adjusts to your route. In this way, the environment of the highway comes to life and you drive through the fairy tale with the whole family.
How can we trigger children to look outside during a ride on the highway, in stead of to their screens?
Through the use of actors, interactive music and sound design we created a fantasy world outside the car. Because the stories changed depending on time and gps location, kids started to look outside again and let their imagination go free.