The BOVAG public campaign "Wat kan er wel" started this summer. By showing consumers that - despite the corona restrictions - there are safe and inspiring options to spend this summer domestically or abroad. The message is: "Whether you go out with your own car, a rental car, a motorcycle, bicycle, caravan or camper, choose for the reliability and craftsmanship of the BOVAG companies. They are happy to help you on your way".
The large-scale campaign can be seen and heard throughout the summer via radio, bus shelters, and billboards, video commercials on social and YouTube, and on BOVAG.nl. Big Orange was responsible for the voice casting and recording, composition and audio editing.